As a product leader with a design background, I make sure form follows function.
My experience, spanning start-up to enterprise and productivity to sustainability, taught me to observe curiously and respond holistically.
At Verso, to make compliance understandable, I reverse-engineered a complex EU directive into a user-centred format companies already knew. I internalised the product and shipped an MVP in half the estimated time.
At kontist, to move customers into tax and accounting’s higher margins, I introduced clearer guidance, a support fallback, and restructured pricing. Onboarding time halved and revenue per customer doubled.
At Float, to win over users important to growth, I built a ‘me’ switch that filtered out distractions and a ‘bulk’ button that logged hours in one click. Active users grew 35%, annual recurring revenue 55%.
At Seer, to launch out of closed beta, I built out the value proposition and introduced a freemium model and six add-ons. Monthly active users grew 63%, and first-year add-on revenue reached $300K.
At The Iconic, to lift conversion for returning customers, I introduced qualitative and quantitative research and simplified the purchase flow to two clicks. Conversion grew 19.3% year on year.
People I’ve worked with describe me as:
❝
The epitome of a great PM: structured, very results-orientated, and always on-point.”
❝
Bringing a warm, approachable energy to the team. Reliable, fast, and always human.”
❝
A valued and respected leader who improved the way we worked and the outcomes we achieved.”
I strive for simplicity and sustainability, hoping to never quite reach perfection.
