There are

23 things you should know about Alan Miles

Why 23?

1

I own 23 pairs of sneakers

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2

I’m a user experience designer

I have also been called an interaction designer, a UI designer, a visual designer and an information designer. I’m happy with plain old ‘designer’.

I design for pixels and paper but—more importantly—for people.

3

When I was 16, I designed a skatepark

I didn’t realise it at the time but this was probably my first taste of user experience design—understanding user journeys, designing an engaging flow, liasing with various stakeholders and navigating complex bureaucracy.

A dream project—some say I peaked too soon.

4

I have 15 years design experience across a wide spectrum of...

Companies

From a father and son advertising shop to the world’s largest consulting firm.

Clients

From skateboarding magazines to ‘Big 4’ banks.

Mediums

From hand-made lettering to automated digital marketing campaigns.

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Check out my LinkedIn profile for more details

5

My key strength is distilling complex problems into simple, meaningful solutions

I do this by...

6

Uniting a multi disciplined team with a user centered vision and a value prioritised plan

7

Improving collaboration between specialists and stakeholders using agile and lean methods

8

Challenging assumptions, testing hypotheses and optimising the outcome

...and harnessing the power of good design.

I believe good design...

9

Tells a story and engages

Like how these magazines entertained our readers.

Clients: AutoSalon, AstraZeneca, Australian Skateboarding, Harvard Business Review
Companies: AutoSalon, POL Publications, Emap, de Luxe & Associates

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10

Is user centric

Like how this application form was simplified from 24 to 8 minutes.

Client: E*TRADE
Company: Deloitte Digital

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11

Is efficient yet tailored

Like how this responsive website provides a consistent experience, regardless of device.

Client: Bienalto
Company: Bienalto

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12

Connects people and organisations

Like how creating this awards platform increased market reach by 90%.

Client: Finsia
Company: Bienalto

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13

Is consistent yet iterative

Like how these acquisition pages sought new ways to capture the attention of a niche, price-sensitive market.

Client: Bell Direct
Company: Bienalto

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14

Makes a measurable difference

Like how this simple improvement to the navigation and customer journey led to a 17% increase in purchases.

Client: Apia
Company: Bienalto

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15

Makes life easier

Like how this mobile optimised eCommerce site enabled customers to order from 7,500 products for delivery or pick-up.

Client: Dan Murphy’s
Company: Bienalto

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16

Is personal

Like how this notification microsite tailored content to suit members and employers.

Client: ANZ
Company: Deloitte Digital

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17

Involves simplexity

Like how this video explained complex organisational change using one simple word.

Client: Primed
Company: de Luxe & Associates

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18

Is just enough design

Like how this portal simplified content for time-poor business owners by 10 times.

Client: Macquarie
Company: DT

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My favourite things are...

19

Travel

20

Music

21

Food

22

Family

But enough about me.

23

I’d like to know more about you